How to Handle Organic and Paid Ads with Colton Havens
In the ever-evolving world of marketing, the debate between organic and paid advertising rages on. But what if the answer isn't "either/or," but rather a powerful "and"?
Organic vs. Paid Ads: The Marketing Match Made in Heaven
In the ever-evolving world of marketing, the debate between organic and paid advertising rages on. But what if the answer isn't "either/or," but rather a powerful "and"?
Our latest episode of Sticky Note Marketing features marketing guru Colton Havens, who dives deep into the world of organic and paid advertising, revealing the secrets to attracting new customers and building a thriving brand.
Let's unpack Colton's golden nuggets and discover how to leverage the strengths of both organic and paid strategies:
1. Organic: Your Content Cornerstone
Colton emphasizes the power of organic content, recommending the creation of short, engaging videos with clear messaging. The beauty of this approach? You don't even need to show your face!
Think bite-sized explainer videos, insightful product demonstrations, or audience Q&A sessions. By consistently delivering valuable content, you establish yourself as an authority in your niche, fostering trust and brand loyalty.
2. Patience is a Virtue
Building a loyal audience takes time. Don't get discouraged if you don't see overnight success. Organic growth is a marathon, not a sprint. Stay consistent with your content creation and engagement, and gradually, you'll cultivate a community around your brand.
3. Paid Ads: Your Growth Engine
Once you've established a strong organic foundation, paid advertising can act as a rocket booster for your brand. But before you dive into the world of paid ads, Colton stresses the importance of having a well-defined funnel in place.
This funnel should include a low-ticket offer, such as an ebook or webinar, designed to capture leads and nurture them towards becoming paying customers.
4. Data is Your Best Friend
The key to success in both organic and paid marketing lies in data analysis. Track your conversions, engagement metrics, and funnel performance. This data will reveal what's working and what needs tweaking, allowing you to continually refine your approach and maximize your return on investment.
Ready to Master the Marketing Mix?
Head over to your favorite podcast platform and listen to the full episode of Sticky Note Marketing with Colton Havens. He shares a treasure trove of actionable tips and strategies that will equip you to conquer both organic and paid advertising.
Don't forget to grab your sticky notes and jot down Colton's insights! And for even more marketing mastery, visit Colton's website: masterclass.yescolton.com
By combining the trust-building power of organic content with the targeted reach of paid advertising, you can create a winning marketing strategy that attracts new customers and propels your brand towards success.
